Analytics for the
Outdoor Industry
We build reporting systems that help you lead with clarity and confidence.
You know the feeling when the numbers don’t add up.
It’s months before your main season, and you’re trying to make a big decision.
But you don’t have facts you can trust. Your systems don’t align, your spreadsheets are confusing, and no one is sure what’s true. How can you lead with confidence?
Camp Query gives you the clarity to make smart decisions. We pull your data together, apply our outdoor business expertise, and deliver seamless reporting you can trust.
Who We Help
We help small businesses and organizations that get people outside.
We relieve enrollment anxiety, marketing stress, and budget surprises for camps, who need to plan and make decisions long before campers arrive.
Summer Camps
Outdoor Brands
We tame messy data across ad platforms, CRMs, and production systems to provide a clear view of your funnel so you can drive sales.
Recreation & More
From campgrounds to climbing gyms, we can help many other types of outdoor organizations. If you have mismatching systems, scattered spreadsheets, or you’re just struggling to make decisions based on data, get in touch.
What We Do
Camp Query builds the foundation for better decisions. The details vary, but for each partner we:
Connect your systems, pulling all the data into one place
Create a trust layer, by cleaning, standardizing, and organizing data so it can reliably answer the right questions
Deliver automated reporting, through dashboards and AI-ready datasets that update on their own
About Camp Query
I spent a decade working at summer camps, from counselor to the leadership team. That taught me two things: how much the numbers matter, and how hard they are to get right at a small organization with no data expert.
After leaving for a career in data analytics, I saw how much is possible when leaders can trust their numbers. I founded Camp Query to bring that clarity to the outdoor industry, with pricing and solutions tailored to the specific needs of organizations I care about.
Set up a call with me today to learn how we can turn your data headaches into a clear, trusted source for smarter decisions.
Avery McGaha,
Founder & Principal
Frequently Asked Questions
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Camp Query is built for leaders in the outdoor industry — summer camps, youth programs, outdoor brands, recreation venues, and beyond — who are making big decisions on numbers they can't fully trust. If you're running a lean team and a full-time data hire doesn't make sense for you yet, that's exactly who we're built to support.
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Mostly. That's where our deepest expertise lives and where we can move fastest. The language, the seasons, the systems are all familiar to us. We've taken on the occasional engagement outside the outdoor world when there's a clear fit. If you're outside the industry and curious whether we'd work together, get in touch.
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Pricing depends on the solution, which is tailored to your type of organization. In general, packages start around $1,000 per month.
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Yes. Some of our favorite clients are nonprofits. We offer a 10% discount on all engagements for registered nonprofit organizations.
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By itself, AI can't. The tools are powerful and getting better all the time — but they're inconsistent, and they make things up. Point an AI at a tangle of spreadsheets that don't agree with each other and you'll get confident answers that are confidently wrong. The unlock is the foundation underneath: unified, trusted data your AI can actually read from. With that in place, AI is great at what it's best at — answering questions, drafting reports, surfacing patterns. Without it, you're just automating the confusion.
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Yes, and it's one of the things clients get most excited about. Tools like Claude and ChatGPT can answer plain-English questions about your data, but only if the underlying data is clean, unified, and well-documented. Most organizations aren't there yet.
Camp Query builds that foundation. Once your data is centralized and trusted, AI becomes a powerful tool for your team.
Ready to Talk?
Book a free 30-minute intro call. We'll talk through your situation and discuss how we can help.